In the early 1960s of the twentieth century Italy was experiencing the great period of development that was defined as the “economic miracle”.
Aristide Merloni, an industrialist already well established in the field of welded gas cylinders, felt the need to lead the industrialization of the territory (the internal area of the Marche Apennines) which happened to be still behind on its path of economic development.
The Vodafone Italia Foundation was founded in 2002 by the Vodafone Italia company due to its desire to create an autonomous structure completely dedicated to service activities and social solidarity in favour of the community and in particular those in the most disadvantaged situation. It has been set up to carry out “social investments” aimed at the promotion of individual and society.
It is a multi-purpose distribution business organisation since it does not operate in a single sector but intends to act in several fields, considering the multiplicity of needs and the global and multisectoral approach to the various problems
Explore, discover and savour what is in the heart of Italy. A unique and unforgettable experience that will help a wounded territory to rise again.
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VALUES
We believe in a solidarity development which helps people affected by the earthquake drama to rise again by relaunching their territory and their traditions.
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If you save the Apennines you save Italy.
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Food culture is also a way of communicating and bringing people together.
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A friendly and accommodating reception is the way to let people know who we are and what we can do.
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We must know how to play in the big leagues without ruining the playful appreciation of healthy competition.
AIMS
Help revive the economy of the areas hit by earthquakes though starting a general rediscovery of the areas of the Apennines.
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Preserving, passing on and spreading the flavours and knowledge of the Apennines.
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Offering the visitors an opportunity to discover the typical products on site, directly from the producers.
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Increasing the opportunity of the producers of selling their products via digital means of communication.
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The rankings will be used for the product qualification in the long run increasing their visibility and value.